DPDP Compliance
Under the Digital Personal Data Protection Act, 2023 (DPDP), Trendy Threads & Treads India is committed to protecting the digital personal data of individuals in India. This page explains how we comply with your rights under the DPDP and outlines the data practices relevant to our website.
Scope and Applicability
The DPDP applies to the processing of digital personal data within India, regardless of where the data controller is located. While Trendy Threads & Treads India does not maintain a user registration system or store personal data in a database, we may collect limited, automatically generated data through website analytics, cookies, and server logs. This page outlines how we handle such data in compliance with the DPDP.
Your Rights Under DPDP
As a data principal under the DPDP, you have the following rights:
- Right to access your digital personal data processed by us
- Right to correction of inaccurate or incomplete data
- Right to erasure of your data, where processing is no longer necessary
- Right to grievance redressal if you believe your rights have been violated
- Right to nominate another individual to exercise your rights in case of death or incapacity
How We Comply
Although we do not collect or store personal data through forms or accounts, we ensure compliance by:
- Using only essential cookies for website functionality and analytics
- Providing clear cookie consent mechanisms
- Retaining server logs for a maximum of 90 days for security and troubleshooting
- Not sharing data with third parties for commercial purposes without explicit consent
- Implementing reasonable security safeguards to protect data from unauthorized access
Data We Process
The only digital personal data we may process includes:
- IP addresses (anonymized where possible)
- Browser type and device information
- Pages visited and session duration (via analytics tools)
- Cookie identifiers for session management
This data is not linked to names, phone numbers, email addresses, or other identifiers unless voluntarily provided through a contact form.
Legal Basis for Processing
Our processing of digital personal data is based on:
- Legitimate interest — to ensure website functionality, improve user experience, and maintain security
- Consent — for non-essential cookies and analytics, obtained via clear opt-in mechanisms
How to Exercise Your Rights
To exercise your rights under the DPDP, please contact us at the email address below. Include:
- Your full name
- Your contact details
- Specific right you wish to exercise (e.g., access, correction, deletion)
- Any relevant details about your interaction with our website
We will verify your identity before responding to your request.
Response Timeframes
We will respond to your request within 30 days of receipt, as required under the DPDP. If the request is complex, we may extend this period by an additional 15 days and will notify you of the delay.
No Discrimination Policy
We will not deny goods or services, charge different prices, or provide a lower quality of service to you because you exercised your rights under the DPDP.
Updates and Changes
We may update this DPDP Compliance page from time to time to reflect changes in law or our practices. Any material changes will be posted on this page with an updated effective date.
Contact Information
For questions, requests, or grievances regarding your data under the DPDP, please contact:
Elliott Marwood
35 Albert Street, Auckland CBD, Auckland 1010, New Zealand
Email: [email protected]
You also have the right to file a complaint with the Digital Personal Data Protection Authority of India if you are unsatisfied with our response.
