Introduction
This Privacy Policy explains how Trendy Threads & Treads India (operated under the domain itritindia.in) collects, uses, and protects your information when you visit our website. We are committed to respecting your privacy and ensuring transparency about how your data is handled.
Information We Collect
When you visit our website, we automatically collect certain non-personal information through standard web technologies. This includes:
- IP address and geographic location (approximate)
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring website or search term used
- Device type and screen resolution
We do not collect names, email addresses, phone numbers, or any other personally identifiable information unless you voluntarily provide it during a purchase transaction. Even then, such data is processed directly by our payment gateway and is not stored on our servers.
How We Use Information
The information we collect is used solely for the following purposes:
- To analyze website traffic and user behavior
- To improve website functionality and user experience
- To optimize content and product recommendations
- To ensure the website operates securely and efficiently
We do not use your data for direct marketing, profiling, or automated decision-making. No personal data is sold, rented, or shared for advertising purposes beyond what is necessary for third-party service providers as described below.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and understand how you interact with our site.
Types of cookies we use include:
- Essential cookies: Necessary for website functionality (e.g., session management)
- Analytics cookies: Used by third-party services to collect aggregate usage data
- Preference cookies: Remember your language or region settings
You can control or disable cookies through your browser settings. However, disabling cookies may affect certain features of our website.
Third-Party Services
We use trusted third-party services to support our website operations:
- Google Analytics: To monitor traffic patterns and user engagement anonymously
- Google AdSense: To display relevant advertisements based on general browsing behavior
- Payment Processors: Such as Razorpay or PayPal, which handle all financial transactions securely and independently
These third parties may collect data for their own purposes under their own privacy policies. We do not control their practices and encourage you to review their policies directly.
Data Security
We implement industry-standard measures to protect the confidentiality and integrity of the data we handle. Our website uses HTTPS encryption to secure all communications. Server logs are retained for a maximum of 30 days and then permanently deleted. We do not store any personal data in databases or customer accounts.
While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but remain committed to best practices.
Your Rights
Under Indian privacy guidelines and international best practices, you have the right to:
- Request access to the data collected about you during your visit
- Request deletion of your browsing data from our analytics records
- Opt out of targeted advertising through browser settings or third-party tools
- Be informed about how your data is used
To exercise these rights, please contact us using the details below. We will respond within 30 days. Please note that since we do not store personal identifiers, we may only be able to provide anonymized usage summaries.
Children's Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect or solicit personal information from children. If you believe a child has provided us with personal data, please contact us immediately, and we will take steps to remove it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised Last Updated date. We encourage you to review this policy periodically. Continued use of our website after changes constitute your acceptance of the revised policy.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:
Elliot Marwood
35 Albert Street, Auckland CBD, Auckland 1010, New Zealand
Email: [email protected]
Last Updated: 5 April 2024
